Positive Mobile Guarantees Viewability with APP DESIGN SERVICE IN LA 

APP DESIGN SERVICE IN LA

 

 

 

 

 

Positive Mobile is announcing a partnership driven by viewability and attention metrics with Moat, Inc., a SaaS analytics company focused on building products for brand marketers and premium publishers.

 

Positive Mobile Guarantees Viewability with Moat

With the strong growth of mobile video advertising, agencies and advertisers have been challenged to find in-stream premium pre-roll opportunities while publishers lose revenue by running banner ads instead of premium video campaigns. To address these market challenges, Positive Mobile provides publishers with a full stack outstream mobile video solution based exclusively on proprietary patent-pending technology developed by the company.

 

 

Positive Mobile’s integration with Moat serves to validate the viewability of the company’s outstream video advertising, allowing both publishers and advertisers to run premium video ad campaigns with confidence that real people are viewing and engaging with the ads. “We’re thrilled to partner with Moat to verify the validity of Positive Mobile’s video campaigns, ensuring that our publishers, advertisers and agencies are generating measurable video views and user attention,” said Tzahi Stein, CEO & Founder, Positive Mobile.

 

Welcome to the Positive family, Moat!

 

About Moat

Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007.

 

Vertical Video: At Last, Video Ads Native to the Mobile Experience

 

Do you find it annoying to turn your phone horizontally to watch a video? You’re not alone. It may seem trivial, but 53% of mobile users worldwide grumble when they have to turn their phones for video watching. Luckily, there’s a solution: vertical video. That’s right—video that plays vertically, just the way users hold their phones.

 

Vertical Video: At Last, Video Ads Native to the Mobile Experience

Welcome to the mobile-first world.

 

For most of us wt APP DESIGN SERVICE IN LA, our smartphone has almost become part of our bodies. In addition to texting, emailing and more, we take, store and watch most of our photos and videos on our smartphones. A Pew Research Center Report found that 75% of 18-to-29-year-olds watch videos on their smartphones. More noteworthy, millennials are twice as likely to focus when watching a video on their phone as on a TV.

 

Vertical video makes sense.

 

With smartphone users holding their devices in vertical position about 94% of the time, according to MOVR’s Mobile Overview Report, vertical video is the most natural and makes the most sense. Snapchat, which is largely credited for being the pioneer in vertical video, found that vertical video ads are watched from beginning to end nine times more than horizontal ones. Nine times!

 

Vertical video integrates more seamlessly with mobile, creating a better experience for users and giving publishers better completion rates and ROI. With vertical video, users are more engaged, so everybody wins.

 

Be ahead of the trend.

 

We’re proud to launch Positive Mobile’s new vertical video unit, which sits natively in mobile feeds and provides users with a natural and unique mobile experience. The entire video remains within visible range, with high-viewability guarantee, without being intrusive for the user. Dynamic placement allows for optimal integration within a feed, while plugins make it incredibly easy to share a video while it’s playing or when it’s over.

 

The new vertical video unit joins Positive Mobile’s suite of breakthrough video ad units that give publishers a way to monetize their content with video ads outside of pre-roll, and lets publishers meet users right where they want to be met—no flower crowns or face-swapping needed.

 

If vertical video is the future, then the future is already here. Don’t miss out.